How can I help make sure my application will be approved?

Savvy publishers like yourself can avoid common application pitfalls by being mindful of the trouble areas below.

Payee/Contact Name
You must be able to receive checks made payable to the name on your AdSense application. AdSense applications with incomplete names won't be approved.

• For business accounts:

Enter the name of the organization in the 'Payee Name' field
Enter the name of the person in your organization who manages the website in the 'Contact Name' field

• Address

Only AdSense applications with valid mailing addresses will be approved. Please provide your complete address including as much of the information listed below as is available for your location.

Street Address (including house number, street name/number, flat/apartment number)
City / Town
State / Area
Zip Code
Country / Territory

• Email Address

The email address you enter will be the login you use to sign in to AdSense. You'll also receive all communication regarding your AdSense account at this email address, starting with your email verification message. For this reason, please make sure you enter a valid address where you can receive email.

If you enter an incorrect email address, you'll need to submit a new application using your desired email address.

• Under Construction/Difficult Site Navigation

In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don't load, or have non-functioning links, will not be approved. Please ensure that the URL on your application is entered correctly.

• Site Ownership

You must have access to edit the HTML source code of the website you submit for AdSense. If you submit a site you don't own (for example, www.google.com), you won't be able to place the AdSense code on the site and your application will not be approved.

In some locations, including China and India, we also require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

• Unsupported Language

Unfortunately, AdSense is not yet available for all languages. If the primary language of your website doesn't appear in our list of supported languages, we'll be unable to approve your application. In the future, please check back at the link provided to learn whether AdSense is launched in your language.

• Other Disapproval Reasons

For a complete list of requirements for a successful AdSense application, please read our program policies in detail.

Am I a Business or Individual account?

There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder. Do note, however, that the Rapida and Western Union Quick Cash payment options are only available to publishers with individual-type accounts (not available in all locations).

Once your application has been submitted, you can't change your account type. Should you ever need to select a new account type, our specialists will work with you to close your current account and to open a new account with your updated information.

Welcome to Google AdSense

Can I sign up if I am already a part of an ad network?

Yes, although we do have some guidelines as to how non-Google ads may be displayed along with Google ads. We do allow affiliate or limited-text links.

If your ad network already displays Google ads on your pages, you can still join AdSense and run ads on your site through our program. We allow publishers to display up to three standard Google ad units on any webpage.

Keep in mind that it's your responsibility to work out any contractual issues that may arise with your ad network as a result of serving Google ads directly.

Is my site eligible to participate in AdSense?

While we can't say whether your site would be eligible without fully reviewing your application, there are a few things you can check before applying to see if your site would be a good fit with AdSense

• Do you have a website?

You'll need one in order to participate. If you don't have one, you can create one using Blogger. Read our tips for creating great content so you'll attract users and advertisers to your site.

• Are you at least 18 years old?

As noted in our Terms and Conditions, we can only accept applications from applicants who are over 18.

• Does your site comply with our program policies?

Check that your site complies with our policies before submitting your application. Keep in mind that we may change our policies at any time, and per our Terms and Conditions, it's your responsibility to keep up-to-date with them.

• Have you owned your site for 6 months?

In some locations, including China and India, we require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

When you're ready, just submit an application. We'll review your application and get back to you by email within about a week.

How quickly will Google ads start appearing on my site?

After you've been accepted into the program and have implemented the HTML ad code on your site, temporary “blank ads” will be shown until the final approval process is completed. These blank ads will blend into the background of your pages and shouldn’t interfere with the user experience. During this time you won’t be generating earnings, and if you log into your account you’ll see a notification that your account is under review. This brief review period also gives us the opportunity to crawl your site and add it to our index so that we can start serving ads as soon as you’re approved.

Soon after you’ve implemented the ad code, a final approval decision will be made and you’ll be notified by email. Once approved, live ads will start showing in your existing ad units.

Your ad relevance should increase over time. However, keep in mind that if you make changes to a page, it may be 1 or 2 weeks before our crawler captures the changes and updates our index to provide more relevant ads.

Adding the AdSense for search code to your pages will instantly generate an AdSense for search box. As search results are displayed on Google-hosted pages, relevant ads will appear immediately, if ads are available for the particular query.

Google AdSense PIN Process

What is a PIN?

In order to become eligible to receive payments for your AdSense account, all publishers are required to enter a Personal Identification Number (PIN). PINs are printed on white 4.5 x 6 inch (11.4 x 15.2 cm) postcards and sent via standard mail. To view the outside of the PIN mailer, please see our entry on What does the PIN mailer look like?

Why do I need a PIN?

PINs are necessary to verify the accuracy of your contact information and to help ensure that you can receive your payments.

When should I expect to receive a PIN?

We'll print and send your PIN via standard mail several days after your account balance reaches the verification threshold for the first time. PINs typically arrive within 2-4 weeks, but may take longer depending on your location.

How long do I have to enter a PIN?

You'll have 6 months from the initial issue date to enter your PIN. If you have not entered a PIN within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your PIN within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.

What if I do not receive my PIN?

If you do not receive your first PIN, you can request 2 replacement PINs. For instructions on requesting a new PIN, visit How can I request a new PIN?.

If you have requested your maximum of 3 PINs and have not received any of them within 90 days, then sign in to your account. You'll see a notice on the Reports Overview page with further instructions.

Google AdSense Phone Verification

Do I need to verify my phone number?

As part of our effort to protect the accounts of AdSense publishers and provide account-specific support, a valid phone number is required for publishers. To ensure that your information is accurate and up-to-date, we use telephone number verification.

How does phone verification work?

When you're ready to verify your number, visit your My Account tab and click the 'Please verify your phone number' link in the Required Action section. This link will bring you to a page where you'll be able to initiate a call by clicking a button. Our system will automatically call you at the number listed, and when you pick up the phone you'll receive a 5-digit code to enter into a box on the page.

Please note that phone numbers with extensions do not work with our phone verification system.

How long do I have to enter a verification code?

You'll have 6 months from the date that your earnings reached the verification threshold to enter your verification code. If you have not entered your verification code within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your verification code within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.

If you're unable to verify your phone number or encounter technical issues during the verification process, please complete this phone verification form

How do I get the AdSense code?

The AdSense code is generated from within your publisher account. This is the code that you'll need to add to your pages in order to display Google ads or a search box on your webpages. Please follow the steps below to generate your AdSense code:

1. Log in to your account at https://www.google.com/adsense
2. Visit the AdSense Setup tab
3. Choose your product - AdSense for content to place ads on your site, AdSense for search to add a search box to your site.
4. Follow the guided setup to choose a format and colors. You can also choose any additional options that may apply to your site, including channels and alternate ads
5. Your code will be generated in the Your ad code window according to your selections.
6. Copy-and-paste the code into the source code of the webpages on which you wish to display Google ads or an AdSense for search box. For tips on adding the code to your page, read How do I add the AdSense code to my site?.
7. If implemented correctly, Google ads or a search box will appear immediately. Initially, the ads that appear may be public service ads, for which you will not receive earnings. Once our crawlers have visited your page, however, targeted ads will begin to appear.

How do I sign in to my account?

To sign in to your AdSense account, follow these steps:

1. Visit https://www.google.com/adsense
2. In the Existing AdSense Users box, enter the email address and password you supplied during signup.
3. Click Sign in to enter your account.

If this is your first time entering your account, you'll be asked to read and sign the Google AdSense Terms and Conditions. There's important information about the program, so take the time to read through these terms before proceeding.

Once you've read through the document, select the agreement checkbox and click I agree to continue to your account.

What payment methods can I choose from?

The payment methods available to you vary based on your country of residence. Depending on your location, we may offer:

• U.S. Dollar checks
• local currency checks
• Electronic Funds Transfer
• Western Union Quick Cash
• Rapida

The easiest way to find out your payment options is to visit your Account Settings page and edit your payment details.

When will I get paid?

In the AdSense program, you'll be paid when your earnings reach the payment threshold, as long as there are no holds on your account, and you're in compliance with our policies.

However, we don't send you a check or bank transfer at the exact moment the zeroes roll over. First, we have to validate your earnings for accuracy -- a process that takes place the first week of every month on the previous month's earnings. Then, we send payments a couple weeks later, usually during the last week of the month.

So if your earnings reach the payment threshold in February, we'll send you a payment before the end of March.

If your account balance hasn't reached the payment threshold at the end of the month, we'll roll your earnings over to the following month, until the payment threshold is reached. Balances include your total combined earnings for all AdSense products.

Please note that if a publisher's account is found to be in violation of our Terms and Conditions or policies, we may at any time withhold payment (beginning from when Google initiates its investigation of potential violations), charge back the publisher's account, and/or refund advertisers for clicks received on the publisher's site or AdSense for search results page. In addition, if a publisher is past due on any payment to Google in connection with the Google AdWords program, we reserve the right to withhold payment until all outstanding payments have been made. For a complete description of payment terms, please refer to the AdSense Terms and Conditions.

How do I add sites to my filter list?

You can enter either the actual URL of the website or the URL that is displayed on the ad for that website.

• Sign in to your account.
• On the AdSense Setup tab , click the Competitive Ad Filter link.
• Choose the appropriate product sub-tab
• Click Add / Edit Sites
• In the text box, enter the URLs of the sites whose ads you would like to filter from your site or AdSense for search results pages. Enter one URL per line. You can add up to 500 URLs.
• Save your changes

Changes to your filter list should be reflected on your site within 30 minutes.

Can I filter the ads that are displayed on my site?

1. Can I filter the ads that are displayed on my site

Yes, you can prevent ads from appearing on your pages using two tools in your account.

• Competitive Ad Filter

This filter lets you create and manage a list of websites whose ads you'd prefer not to show on your pages. Add a URL to your filter list, and ads from that site will no longer display on your pages. Learn more

• Ad Review Center

This tool allows you to prevent placement-targeted ads from appearing on your pages. You can block ads by advertiser or by ad group. Learn more

Keep in mind, though, that filtering ads may decrease ad competition to appear on your pages, which can decrease your potential earnings.

Newly approved publishers

1. Newbie Central - Welcome!

• Getting started with AdSense

Welcome to Newbie Central, the guide for newly approved AdSense publishers.

Creating Your Ad Unit

To add Google ads to your site, just follow these four steps.

Click "Creating Your Ad Unit" in the sidebar and we'll walk you through the setup process.

• Options for earning more

Once you've pasted the code, ads will start appearing on your site.

But if you'd like to maximize your revenue, we highly recommended going through these steps as well.

Click "Options for earning more" in the sidebar and we'll walk you through the setup process.

• Tracking Earnings and Payment

These helps will give you more insights about how much can you expect to earn with AdSense.

Click "Tracking Earnings and Payment" in the sidebar and we'll walk you through the lesson.